100% Satisfaction Guaranteed. At Rand Market Research, we consistently go above and
beyond to ensure that our clients are consistently 100% satisfied.
This is our promise.
Internalize the objectives.
As partners in the project (not just suppliers), we learn and internalize the
research objectives for each project upfront - so that every technique we
employ and every question we ask is focused against the objectives.
Invest heavily in recruiting.
We partner with the best recruiters in each center and we let them do their
work. Then, we re-screen respondents ourselves to ensure that we have ideal
respondents for every project.
Carefully plan and prepare for every project.
We are strongly aware of the caveat "garbage-in, garbage-out," so we spend many
hours upfront - developing very detailed, carefully crafted discussion guides.
We can also provide assistance with concept development, product purchasing,
translation, photocopying - whatever is required to make the project a success.
Maintain a high level of energy throughout each project.
Our moderators bring the same high level of energy and enthusiasm to each and
every discussion. We recognize that while it may be the fourth group of the
day for us, it's the first for our respondents.
Actively listen.
Since we have internalized the research objectives, we are able to actively
listen and learn throughout each discussion. None of our discussions are
conducted by rote. Each and every discussion is fluid - leveraging the unique
insights and perspectives of the respondents in the room/store/office.
Prepare clear, comprehensive, insightful summaries and reports.
We write each report with the vision of our clients using it over and over
again as a rich source of consumer insights . As such, we invest a tremendous
amount of time and effort writing very clear, comprehensive reports.
Ensure a strong ROI for our clients.
We want to maximize our clients' return on their research investment. To that
end, each project culminates in a comprehensive, yet succinct summary of the
findings, with tangible, actionable recommendations.