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Lee Rand

President and Senior Qualitative Consultant

Lee Rand is the founder and Principal Moderator of Rand Market Research. She has over 16 years of buyer and supplier-side Market Research experience. Lee is extremely well versed in packaged goods, retail, and service research. She also has experience conducting Pharmaceutical research.

Prior to 1997, Lee Rand worked as a Research Manager for Kraft Canada, and Sklar Wilton & Associates. In both of these positions, Lee was responsible for managing the qualitative and quantitative market research needs of her clients (internal at Kraft Canada and external at Sklar Wilton & Associates). As such, Lee has a strong understanding of research methodologies including qualitative, quantitative and secondary source research.

Lee Rand also worked as a Senior Management Consultant for Price Waterhouse.

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