Photo of Michele Hirak Fletcher

Michele Hirak Fletcher

Director, Qualitative Research

Michele brings 12 extensive years of Moderating, Brand Management, Retail Customer Development and Consulting experience to our qualitative research team. A professionally RIVA-trained moderator, Michele's research experience spans a range of categories within packaged goods, retail and service industries.

Prior to joining Rand Market Research in 2002, Michele worked as a Brand Manager at Unilever Canada where she developed a strong understanding of the decisions and issues faced by marketers, along with the need for reliable, actionable research results. As part of Customer Development team, she managed a number of categories with the company's largest national retail drug customer.

Michele also worked as a Consultant with A.T. Kearney Management Consulting, where she was involved in marketing and research studies for clients in the financial, packaged goods, and transportation sectors.

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